Medium Blue: A Team of Search Engine Marketing Specialists

Scott Buresh is an internationally recognized SEO expert. He has been featured in respected publications such as Entrepreneur, Success, DM News, Business to Business, and the Atlanta Business Chronicle for his exceptional online marketing talents and managerial style. His articles on the SEM industry have been translated into eight languages and have appeared in numerous influential industry publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, SEO Today, ISEDB.com, and Search Engine Guide. Scott was also a contributor to the recently released Building Your Business with Google For Dummies (Wiley, 2004), and he has been cited in several national publications, including B2B Magazine, Print Solutions, and the Hosting Standard. In 2001, Scott utilized his experience as an SEO expert to co-found the Search Engine Consortium of Atlanta (SECA), a leading organization of search engine marketing specialists that is dedicated to promoting the discipline of search engine marketing in the city of Atlanta and beyond.

Hamid Saify, Director of Search Advertising

Hamid Saify is the Director of Search Advertising for Medium Blue, where he develops paid searching marketing campaigns, crafting and implementing SEO strategies that integrate with the overall marketing and business objectives. Prior to joining Medium Blue, Hamid worked both the agency and client side in online media and e-commerce in Los Angeles, serving as Interactive Marketing Manager at Webmetro, servicing a client roster that included Frederick’s of Hollywood, Murad, and the Merrick Group. He also had client side roles at 3 Day Blinds as Director of E-Commerce & at Jewelry Exchange as VP of Internet Operations. Hamid graduated with honors from Georgia State University with a dual BBA in Marketing & Management and is a member of Beta Gamma Sigma, the nation's leading honors society for business professionals.

Amity Zvanut Lackey, Director of Client Services

Amity Zvanut Lackey joined Medium Blue in 2005 and supervises the client services department for the company. Prior to employment at Medium Blue, Amity was a senior account manager at a full-service automotive advertising and marketing agency where she was responsible for account management and marketing for the agency’s top national clients. Her experience also includes leading and managing marketing projects for Clear Channel and for an Atlanta-based music management company. She graduated cum laude from Georgia Southern University with a BS in public relations and a minor in broadcasting. At Medium Blue, Amity works with top national and international clients such as DS Waters, TOTO USA, Inviro Medical Devices, and the Atlanta Humane Society.

Brian Cooper, Director of Online Public Relations

Brian Cooper is the director of online public relations at Medium Blue, where he promotes the company’s clients on the Internet. Brian designed, developed, and launched Medium Blue's online public relations service in collaboration with Medium Blue CEO Scott Buresh. Since then, Brian has worked on public relations campaigns for numerous clients including DS Waters, Inviro Medical Devices, TOTO USA, and Currahee Club. In addition, his articles about online PR practices and strategies have been published on Search Engine Guide extensively. In the past, Brian has worked for Miramax Films, Dimension Films, and Wellspring Media, promoting their films on college campuses in the Atlanta area. He has also worked for Simon Property Group, promoting events and children's programs for a mall in metropolitan Atlanta. He has both a bachelor’s degree in marketing and an MBA in management from Georgia State University where he graduated summa cum laude.

Betsy Johnson, Director of Marketing

Betsy Johnson joined the Medium Blue team in early 2008 as the director of marketing and brings a renewed vigor to the established company. Bringing years of knowledge and experience in marketing to her current position, Betsy ably manages all promotions, award submissions, and proposal contracts for the company and is the primary offline publicist. She is a graduate from the University of Dayton with a BS in Business Administration and Marketing and, in the past, has put her expertise to work in a variety of different industries at companies such as Blue Ridge Mountain Waters, Morrison Homes, Onity, and Reed Construction Data. At Medium Blue, she works with nationally and internationally recognized companies like the American Marketing Association, Atlanta Interactive Marketing Association, SEO industry leader PromotionWorld, and countless other reputable magazines and publications.

Contact Us Now to See Results

Recognition & Client Testimonials

“Your Internet marketing strategy has really delivered for us ... We are now generating prospective patients that we never could reach before this initiative. It was easy to integrate your Internet lead generation program with our branding and marketing effort.”

Dr. Sheldon Lincenberg, Georgia Plastic Surgery, P. C.

“Our return on investment with Medium Blue is more than triple anything we achieved with pay per click, direct mail, or other prospecting sources.”

Jim Bird, President, WorkLifeBalance.com